In a groundbreaking move, Qatar Airways is set to showcase its latest technological marvel, Sama 2.0, at the Arabian Travel Market (ATM) in Dubai from May 6-9, 2024. This revolutionary development marks a significant leap in air travel, introducing the world’s first AI digital human cabin crew. As the reigning “Best Airline in the Middle East,” Qatar Airways continues to redefine the parameters of service excellence and innovation in the global aviation sector.
This year, ATM Dubai is themed “Empowering Innovation: Transforming Travel Through Entrepreneurship,” perfectly aligning with Qatar Airways’ vision. The airline invites industry experts and travel enthusiasts to explore the capabilities of Sama 2.0, a sophisticated AI that promises to transform customer service with real-time interactive support and personalized travel assistance.
Sama 2.0 represents a pivotal advancement in travel technology. It is designed to elevate passenger experiences by offering tailored travel advice, answering frequently asked questions, and assisting with flight and destination details. Through QVerse, Qatar Airways’ immersive digital platform, and the airline’s mobile app, interacting with Sama is made effortless and intuitive.
In addition to Sama 2.0, Qatar Airways will reveal a state-of-the-art exhibition pavilion at ATM Dubai, located in Hall No. 2, ME1450. This venue will feature a multi-sensory pod, immersing visitors in the luxury and comfort of the airline’s award-winning Qsuite. This firsthand experience highlights the airline’s commitment to luxury and emphasizes its role as a pioneer in technological integration within the travel industry.
Visitors to the pavilion can also embark on a virtual reality journey to explore Qatar Airways’ aircraft interiors, including the prestigious Business Class Qsuite and the spacious Economy Class. The VR experience extends to a virtual tour of Hamad International Airport, crowned the “World’s Best Airport” by Skytrax in 2024, and an inside look at Qatar Airways’ exclusive lounges.
Throughout the four-day event, the Qatar Airways team, alongside Sama 2.0, will be available to assist guests and trade partners, ensuring a comprehensive and engaging experience for all attendees. This participation highlights Qatar Airways’ leadership in adopting digital innovations. It solidifies its position at the forefront of the travel and tourism industry, continually setting new standards for global travel excellence.
In this era of rapid technological advancement, Qatar Airways’ introduction of Sama 2.0 at ATM Dubai 2024 exemplifies its commitment to enhancing passenger experiences through innovation, further establishing its reputation as a trailblazer in the global aviation community.
Written by: Kanda Limw
