In an era where travel knows no bounds, Thailand stands at the forefront of a remarkable tourism resurgence, welcoming 34 million international visitors in 2024. This resurgence signifies an 85% recovery to pre-pandemic levels and marks a significant leap forward in the travel insurance sector. AXA Thailand General Insurance is leading this charge with its pioneering ‘Sawasdee Thailand’ travel insurance plan, setting a new benchmark for visitor safety and healthcare coverage.
AXA’s initiative is pivotal as the global desire for travel intersects with the practicalities of safety and assurance. The Sawasdee Thailand plan is meticulously crafted to address these needs, offering up to 750,000 baht in medical expenses, including coverage for COVID-19, and up to 1 million baht for accidents resulting in death or permanent disability. This comprehensive package ensures that international visitors can explore Thailand’s majestic landscapes and rich culture with an unparalleled sense of security.
At the heart of this innovative offering is Ms. Cecilia Chow, Chief Retail Officer at AXA Thailand General Insurance. Ms Chow attributes the resurgence of Thailand’s tourism to a confluence of factors, including robust global tourism demand, the return of Chinese tourists, increased airline capacity, and proactive government initiatives aimed at stimulating tourism. Such initiatives include visa waivers for visitors from select countries, underscoring Thailand’s commitment to welcoming the world.
The tourism boom is a testament to Thailand’s enduring appeal and highlights the growing importance of travel insurance in ensuring a safe and enjoyable experience for all visitors. The Sawasdee Thailand plan stands out by providing direct hospital admission without advance payments and offering coverage options ranging from 7 to 180 days, starting immediately upon immigration clearance.
This strategic move by AXA Thailand General Insurance is poised to redefine the travel insurance landscape, catering to the evolving needs of international tourists. With the sector’s market valuation projected to reach approximately 2.52 trillion baht, representing an 84% recovery, the future of travel in Thailand looks both promising and secure.
For those planning their next adventure to Thailand, the Sawasdee Thailand insurance plan by AXA offers more than just coverage; it provides peace of mind. Detailed information about this groundbreaking travel insurance can be found on the AXA Thailand website, inviting travelers worldwide to experience Thailand’s warmth and beauty, safeguarded by the utmost in care and protection.
Written by: Supaporn Pholrach
