In an impressive reaffirmation of its dominance in Thailand’s retail and real estate sectors, Siam Piwat, a leading developer and owner of landmark destinations like Siam Paragon, Siam Center, Siam Discovery, and co-owner of ICONSIAM and Siam Premium Outlets Bangkok, has once again garnered international acclaim. ICONSIAM and Siam Paragon recently secured prestigious global awards, cementing Siam Piwat’s stature as Thailand’s No.1 developer of world-renowned shopping and entertainment destinations.
ICONSIAM: The Ultimate Must-Visit Destination
Strategically positioned along Bangkok’s iconic Chao Phraya River, ICONSIAM has been lauded as one of Asia’s best shopping malls by Retail in Asia, a leading retail business media outlet. In addition, ICONSIAM and Siam Paragon were ranked among Bangkok’s top five shopping malls by Cleverthai.com, a Malaysia-based lifestyle media platform.
ICONSIAM’s recognition reflects Siam Piwat’s innovative vision of co-creation, blending art, culture, and commerce into an unparalleled shopping and entertainment experience. Among its many features is the world-class Amazing Thailand Countdown, an annual event that attracts global audiences and solidifies the Chao Phraya River as Thailand’s premier New Year’s Eve destination. ICONSIAM also hosted the Da Vinci Alive Bangkok exhibition, Thailand’s first immersive digital art event.
Siam Paragon: A Hub for Luxury Brands
Siam Paragon, the crown jewel of luxury retail in Bangkok, is the region’s premier destination for upscale shopping and high-profile brand launches. Recently, it hosted the exclusive Gentle Monster “Jentle Salon Pop-Up” store, a collaboration between the Korean eyewear brand and Jennie BLACKPINK. The pop-up is among 14 globally and is situated on the M Floor, Jewel Zone.
Coach recently launched its Tabby Shop at Siam Paragon’s Parc Paragon, transforming the space into an immersive shopping destination. Meanwhile, Loro Piana is preparing a Pop-up Summer Resort collection after the success of its first flagship store last year. Tiffany & Co. will also unveil its first flagship store in Southeast Asia at Siam Paragon, underscoring the mall’s strength as a world-class luxury shopping hub.
Siam Paragon is also known for hosting exclusive entertainment events like BABYMONSTER PRESENTS: SEE YOU THERE in Bangkok, the popular band’s first fan meeting tour in Thailand. Due to overwhelming demand, an additional session was added to the event.
Siam Center: Hub of Creativity & Collectibles
Renowned as the “Ideapolis,” Siam Center is a creative hub for art, technology, and lifestyle enthusiasts. The destination offers a vast selection of art toys, collectibles, and limited-edition figures, making it a magnet for collectors.
Siam Center partnered with Pop Mart to launch its first full-fledged pop-up store in Thailand, while Gashapon Bandai Official Shop (GBO) features over 35 anime and manga gashapon machines in its first Thai branch. The mall is also home to unique flagship stores like Zippo and Gundam Base Thailand, offering exclusive collections for aficionados.
Siam Discovery’s Flavor Lab: Curated Culinary Experiences
Siam Discovery recently unveiled its latest venture, Flavor Lab, a social community for culinary enthusiasts featuring a diverse selection of Michelin-starred chefs and international cuisines. Highlights include the first Thai branch of Roberta’s Pizza from Brooklyn and the Kyo Roll En – The Parfait Parlour, a Japanese-style dessert café. Other notable venues include Shoo Loong Kan for Sichuan hot pot, Bornga for Korean BBQ, and Kagonoya for premium Japanese shabu.
With its curated mix of global destinations and upscale retail, Siam Piwat continues to set the standard for world-class shopping, dining, and entertainment experiences, reinforcing its reputation as Thailand’s leading developer of global destinations.
Written by: Supaporn Pholrach
