Sizzler reveals its 2021 strategy adapting to changing customer behavior in the ‘New-Normal’ era and ongoing popular health trends by developing a variety of new healthy menus to meet those needs and encourage consumers to try a change at their restaurants. In addition, an expansion of “Sizzler to Go” branches in response to the “Grab & Go” trend that is convenient for customers. Sizzler has also developed the menu to be more modern and diverse, including festive, fusion and new alternative menus for Sizzler To Go, as well as healthier drinks. It is expected that this change will result in the brand growing steadily during the year.
Mr. Kreetakorn Siriatha, General Manager of SLRT Company Limited; a subsidiary of The Minor Food Group Plc.; a restaurant operator under the Sizzler brand, said that this year Sizzler has adapted to changing customer behavior in the ‘New-Normal’ era and health trends underscoring its position as the leader in healthy food. It aims to develop a variety of healthy food and drink menus to meet consumer demand and attract regular return customers using the service at Sizzler. More ‘Sizzler To Go’ branch is opened too, which is “Sizzler To Go, Bangkok Hospital Branch” providing consumers with broader access to Sizzler. In addition, Sizzler has continued to develop its delivery service to attract health-conscious people. Sizzler aims to be the customers’ prime choice for every meal of the day. According to recent data, 68.10% of Thais became more health-conscious, and 68.52% focused on diet (source: Suan Dusit Poll, 2020). It was also found that the millennials and Gen-Y sectors has become more health-conscious. Sizzler expected that this change will result in the brand growing steadily throughout the years.
Mrs. Nongchanok Stananonth, Assistant Vice President of Marketing Group of SLRT Company Limited; a subsidiary of The Minor Food Group Plc.; a restaurant operator under the Sizzler brand, said that for the development of “Sizzler” and “Sizzler To Go” menus in 2021, the focus is on modernity and novelty for consumers whilst still maintaining nutritional values, which was reflected earlier this year when Sizzler launched a local menu, “Southern Fusion Steak” in a special menu “Value Meal”. The menu is a combination of quality Sizzler steak and local taste of Southern Thailand, creating an appetizing choice for consumers.
In addition, Sizzler’s signature menu, ‘Salad Bar to Salad Bowl’ will be available at Sizzler To Go, allowing customers to choose their salad ingredients as they like the same way they do at the restaurant. There are also ‘Steak Box’ which is Sizzler’s signature menu in a lunch box making it convenient to transport and a new Single Meal including ‘Poke Bowl’ which is rice with many kinds of vegetable with various dressings. All three new Sizzler To Go menus will be piloted at Sizzler To Go, Bangkok Hospital Branch only.
However, Sizzler does not focus on only healthy food but also on drink choices. They have recently released new drink menus, such as Smoothies called Healthy Refreshers, including Apple Guava Smoothie, Orange Pineapple Cantaloupe Smoothie that are sugar-free (but sweetened from natural stevia) and 100% cold-pressed juice with three new flavors: Tropical Lover, Tangerine Dream and Golden Sunrise. This underscores the fact that Sizzler is leading the healthy food trend by developing new alternative menus for health-conscious consumers, Mrs. Nongchanok concluded.
For more information, please contact Sizzler Public Relations at Tel. 02-365-6934 or visit Facebook Fan Page www.facebook.com/SizzlerThai or www.sizzler.co.th.
