Sojern and Xcaliber Partner to Boost Direct Bookings for Asia-Pacific Hotels

April 14, 2023

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Sojern, the leading travel marketing platform, and Xcaliber, a cloud-based direct booking platform for hotels, have announced a new partnership to increase direct bookings and revenue for hotels in the Asia-Pacific region. The collaboration is pivotal for the hospitality industry, as reports suggest that the Asia-Pacific travel industry could recover as early as 2023.

The partnership between the two companies will enable them to combine their strengths and expertise to offer strategic marketing solutions to regional hoteliers. Sojern’s digital marketing expertise will help hoteliers reach, engage and convert travellers throughout the booking journey. In contrast, Xcaliber’s innovative cloud-based solutions will help hotels maximize their revenue through their brand’s websites.

Lina Ang, Managing Director, APAC, Sojern, said, “Sojern’s new partnership with XCaliber, the latest with a homegrown partner in the region, means together we can utilize our respective strengths to provide strategic marketing solutions to regional hoteliers. 2023 is the first year in APAC with no travel restrictions, so our partnership comes at a time of renewed optimism for the travel industry.”

Pipat Amonrungmetham, CEO & Founder of Xcaliber, said, “With Sojern’s industry expertise and mutual focus on driving direct bookings for hoteliers, we are delighted to announce this new partnership. After a challenging few years for the industry, this strategic collaboration will allow us to strengthen our value adds for hotels.”

Sojern’s unwavering focus on travel has helped it become the #1 travel marketing platform, and it was recently ranked among the top digital marketing agencies globally in the 2023 HotelTechAwards. Xcaliber, headquartered in Thailand, also operates with local experts in Malaysia, Vietnam, the Philippines, Indonesia and Laos.

The collaboration between Sojern and Xcaliber comes as the Asia-Pacific region prepares for a travel boom in the coming years. According to a report by the Pacific Asia Travel Association, the region is expected to see a significant increase in international visitor arrivals by 2025, with China, India and Southeast Asia accounting for much of the growth.

As competition in the digital landscape increases, hotels need to be able to reach travellers and convert them into bookings quickly and efficiently. With Sojern’s digital marketing expertise and Xcaliber’s cloud-based solutions, hoteliers in the Asia-Pacific region can do just that.

In conclusion, the partnership between Sojern and Xcaliber is a strategic move aimed at helping hotels in the Asia-Pacific region increase direct bookings and revenue. With the travel industry in the region set to boom in the coming years, this collaboration comes at a perfect time to take advantage of the opportunities presented by the growth in the industry.