The St. Regis Bangkok announces an upcoming partnership with Karun, the premium Thai tea brand, to offer guests a warm welcome to The St. Regis Bangkok as the best address for celebrations. This collaboration with Karun presents an exquisite themed afternoon tea experience, highlighting Karun’s Thai tea, the well-loved & bespoke indigenous ingredient, incorporated in savory and sweet selections available from September until November, 2023 at The St. Regis Bar.
This collaboration is the latest in The St. Regis Bangkok’s The House of Celebration initiative to showcase the hotel as The Best Address for celebrations. Both The St. Regis Bangkok and Karun share a similar tradition related to tea. The afternoon tea is a signature St. Regis ritual which connects us with the storied gatherings of Caroline Astor, the mother of its founder John Jacob Astor IV. Karun, on the other hand, originated from the family tradition of the founder’s mother who developed its secret recipe and has been serving the signature Thai tea to welcome guests to their home.
“This special collaboration with Karun shines the light on our legendary afternoon tea, allowing us to invite guests to experience our legacy of social gatherings. With this afternoon tea experience, we look forward to showcasing the richness of local ingredients, immersing our luminaries in the flavors and culture of Thailand, as well as to show our strong commitment to supporting local Thai entrepreneurship and artisans,” said Klaus Christandl, General Manager of The St. Regis Bangkok.
The sweet delicacies in the afternoon tea set include a signature Thai Tea Bavaroise; Chocolate and Orange Sponge Cake with Thai Tea Leaf Cream; and Toffee Key Lime Pie with Caramel Thai tea Brûlée. Other dessert selections infused with Karun Thai tea include the Thai Tea Macaron and Green Tea Éclair served with Mocha Cremeaux and Sugar-free Thai Tea Caviar. Additionally, the warm Dried Fruit and Nut Scone is presented alongside clotted cream, apricot jam, and a Thai Tea cream cheese.
Complementing the sweet selection are savory bite-sized portions of Lobster Claws with Tom Yum and Seaweed Sauce, as well as Crispy Tamarind Vermicelli Noodles with Smoked Duck. Karun Thai tea is also incorporated into dishes such as Tea-Flavored Pancake with Lamb Sausage and Kra Pow, Afternoon Kiss Tea Jelly, and Beef Tartar Fermented with Tea Powder. Adding a touch of antiquity and luxury to the experience is the Karun limited-edition afternoon tea case, featuring an old-world charm with an aged leather finish and brass accents.
“It is our honor to be a part of the House of Celebrations and to introduce our Karun tea to the city’s tastemakers. Karun and The St. Regis are passionate about delivering a truly bespoke tea experience to our guests, and this collaboration allows us to showcase Karun’s secret recipe created by my mother from her childhood memories, as well as our tea leaves from different locals from across Thailand. Partnering with The St. Regis Bangkok also enhances our brand positioning as the best premium Thai tea brand in the market,” said Thannaphak Siripraphacharoen, Chief Executive Officer of Karun.
Karun is the culmination of two decades’ worth of trial and error to recreate the taste of a drink cart whose uncle vendor made the best Thai tea, according to the founder’s mother. Karun’s high quality tea leaves, locally sourced from around Thailand, are meticulously brewed and blended with the finest cream and sugar in a secret recipe for delightful tea that has always been served to welcome friends and family to their homes throughout the decades.
The St. Regis Bangkok X Karun Afternoon Thai Tea experience is priced at THB 1,900++ per set for 2 persons, including tea or coffee, presented during 2:00 PM – 5:00 PM from September 1 – November 30, 2023 at The St. Regis Bar and The Drawing Room on the 12th floor of The St. Regis Bangkok.
For reservations and further information, guests can call +66 2207 7777, email fb.bangkok@stregis.com, visit www.
