The St. Regis Bangkok is delighted to announce a partnership with BOROM, the luxury Thai perfume brand, and Bombay Sapphire, for an innovative Perfume Cocktail collaboration that transforms the beverage experience into a multi-sensory journey. From April 3 to July 31, 2024, guests are invited to explore an exceptional range of six Perfume Martinis, crafted with the exquisite Bombay Sapphire gin, and paired with the aromatic world of BOROM perfumes at The St. Regis Bar.
“Our aim is to enhance the Violet Hour program with martinis that are not just drinks, but bespoke sensory creations. By offering an unprecedented experience to Bangkok’s tastemakers, we are reinforcing The St. Regis Bar’s reputation as a haven for crafted cocktails,” said Klaus Christandl, General Manager at The St. Regis Bangkok.
An evening ritual to mark the end of the day in style, The Violet Hour revisits the glamor of the original House of Astor with a choice of premium spirits and exquisite cocktails inspired by New York, home of the famed King Cole Bar at the iconic The St. Regis New York, including the signature Violet Hour Martini.
Ivan Zabolotnyi, Beverage Manager at The St. Regis Bangkok, has masterfully designed a menu of Perfume Martinis inspired by his favorite BOROM perfumes. This creative process began with the exploration of BOROM’s fragrance collection, leading Ivan to select scents that harmonize beautifully with the botanical richness of Bombay Sapphire.
BOROM, known for its commitment to craftsmanship and the personalization of scents, views this collaboration as a reflection of individual personality through both aroma and taste. “We are honored to join hands with The St. Regis Bangkok and Bombay Sapphire, blending the artistry of perfume with the craft of cocktail making. This partnership is a celebration of personality, mood, and the exquisite craftsmanship behind each scent and sip,” said BOROM “Pipe” Vichyadachar, founder of eponymous perfume label BOROM.
Bombay Sapphire brings to this collaboration its legacy of innovation and excellence in gin distillation. Since 1987, Bombay Sapphire has been renowned for its unique vapor infusion process for a gin that is smooth, complex, and bursting with a tantalizing array of botanical notes. “Bombay Sapphire serves as the perfect canvas for creating these unique sensory cocktails. Our gin, with its ten hand-selected botanicals, opens up endless possibilities for creativity, perfectly complementing BOROM’s aromatic profiles,” said Andrea Paleari, Trade Ambassador of Bacardi-Thailand Limited.
The collaboration features six meticulously crafted cocktails, each inspired by luxurious fabrics and sumptuous flavors. Among them is the “Red Velvet,” a decadent blend of Chocolate, Praline, and Citrus notes for a taste of Chocolate Bitter and Orange Zest. “Sweet Tweed” captures the essence of summer with its harmonious blend of Peach, Rose, and Patchouli. “Japanese Cotton,” entices with its aromatic bouquet of Jasmine-Infused Bombay Sapphire Gin, Melon Vermouth, Orange Blossom Oolong Cold Brew, and Sakura Bitters, reminiscent of fragrant jasmine flowers. The “Classic Corduroy” cocktail offers a refreshing harmony of Citrus, Bergamot, and Vetiver. Meanwhile, the “Naked Satin” cocktail tantalizes with its rich blend of Saffron, Almond, and Ambergris, mirroring the allure of silky fabric and highlighting Bombay Sapphire Premier Cru. Lastly, the “Silk 26” cocktail, inspired by the floral aromas of Violet, Iris and Lily, spiced up with aromas of Pandan-Butterfly Pea Cold infused Bombay Sapphire. This exclusive scent, inspired by the timeless luxury of The St. Regis Bangkok, providing a unique sensory experience for discerning connoisseurs and it will be available for taste only at The St. Regis Bar during the first month activation before available to purchase at all BOROM pop-up and online stores.
Perfume Cocktails in collaboration with BOROM Perfume and Bombay Sapphire gins are available at The St. Regis Bar from April 3 to July 31, 2024, starting from THB 490++ per glass. Guests will also receive a tester of BOROM perfume with every Perfume Cocktail purchase.
For reservations and further information, guests can call +66 2207 7777, email fb.bangkok@stregis.com or visit https://bit.ly/theStRegisBarAndDrawingRoom
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