Bangkok is set to transform into a kaleidoscope of cultural festivities as the Tourism Authority of Thailand (TAT) unveils the much-awaited Loi Krathong Festival 2023. This enchanting event, a cornerstone of Thai heritage, invites visitors worldwide to delve into the vibrant traditions of Chiang Mai, Roi Et, Samut Songkhram, Sukhothai, and Tak.
Ms. Sudawan Wangsuphakijkosol, the Minister of Tourism and Sports, enthused, “Loi Krathong is not just a festival; it’s a journey through Thailand’s soul. This year’s celebration is a vibrant curtain-raiser for the Thailand Winter Festival and the Colourful Bangkok Winter Festival. Our goal is to elevate these festivities to a global stage, showcasing the rich tapestry of Thai culture and traditions.”
The festival, coinciding with the full moon of the 12th lunar month, marks a time when the Thai people gather by water bodies to float krathongs – intricately decorated banana leaf rafts. These offerings, adorned with flowers, incense, and candles, are a tribute to the river goddess, symbolizing gratitude and reverence.
This year’s Loi Krathong, centred around the scenic Phadung Krung Kasem Canal in Bangkok, promises many mesmerizing activities. From the 25th to the 27th of November, the canal near the Bangkok Railway Station (Hua Lamphong) will be a hub of cultural exhibitions and workshops. Visitors can indulge in krathong-making sessions using eco-friendly materials, savour the delights of Royal Thai Cuisine, and immerse themselves in traditional music and dance performances.
Mr Apichai Chatchalermkit, TAT’s Deputy Governor of Tourism Products and Business, highlights, “Our theme, ‘Moonlight Reflection Loi Krathong Along the Canal,’ is a tapestry of Thailand’s diverse cultural heritage. The nightly ‘Lighting Illumination Show’ will bring to life the unique Loi Krathong traditions from across the country.”
In line with Thailand’s commitment to sustainable tourism, the TAT advocates using biodegradable krathongs, emphasizing environmental conservation. This initiative aligns with the goal of achieving zero landfill waste, ensuring responsible celebration practices.
The economic impact of the Loi Krathong Festival 2023 is significant, with projections indicating stimulation of 2.04 million trips and generating approximately 6.1 billion Baht in revenue. The combined festivities in Chiang Mai, Roi Et, Samut Songkhram, Sukhothai, and Tak alone are expected to account for 527,070 trips, amassing about 1.76 billion Baht. Furthermore, the Bangkok event anticipates attracting 299,730 Thai visitors, contributing around 1.2 billion Baht to the local economy.
As Thailand opens its arms to the world, the Loi Krathong Festival 2023 stands as a beacon of cultural pride and unity, inviting everyone to partake in a celebration that transcends borders and unites hearts.
Written by: Supaporn Pholrach (Joom)
