In an exhilarating turn of events, the Southern Thai province of Nakhon Si Thammarat, previously labelled as ‘the green lungs of Thailand’, is set to break out from its pristine seclusion and enter the spotlight as the new jewel of Asian tourism.
Recent studies reveal that 83% of global tourists seek destinations that help them disconnect from their hectic lifestyles and reconnect with nature1. Responding to this worldwide trend, the synergy of public and private initiatives in Nakhon Si Thammarat works tirelessly to craft this secluded paradise into Southeast Asia’s next big tourism hub.
By the end of 2023, the curtain of exclusivity is set to lift with the inauguration of an ultra-modern international terminal at Nakhon Si Thammarat Airport. Direct flights from prime destinations such as Singapore, Taiwan, China, and Malaysia are on the horizon. Meanwhile, the groundbreaking Samui Bridge project, a part of the monumental Southern Economic Corridor initiative, is gaining traction, promising unmatched accessibility.
Mr Apinan Phuakphong, Governor of Nakhon Si Thammarat, shared his ambitious vision, emphasizing the province’s pristine air quality, extensive mountains, and sandy beaches. He stated, “Nakhon Si Thammarat offers nature in its raw, untouched form. We are poised to tap into the medical and wellness sector, amplifying our natural treasures.”
Indeed, the signs are evident. Global tourism magnate Tarzan Adventure offers an enthralling dragon’s back trekking experience that lets travellers venture into the uncharted terrains of the majestic Khao Luang National Park. The park boasts a treasure trove of experiences, from the towering summit of Khao Luang to the enigmatic depths of the Hong Cave.
Lonely Planet, the trusted voice in global tourism, has named Sichon among Thailand’s top ten beaches5. This beach will soon be the epicentre of Urasaya, an avant-garde blend of residential and hospitality ethos that champions eco-friendly, indigenous tourism.
Throwing light on the project, senior advisor Mr Ravi Chandran remarked, “Nakhon Si Thammarat is reminiscent of the authentic Thai experience from three decades ago. A perfect refuge for those yearning to detox from the banalities of everyday life.”
Given its proximity to Bangkok and the renowned Koh Samui, Nakhon Si Thammarat is ideally positioned to redefine Thailand’s tourism narrative. As global travellers seek sustainable and authentic experiences, this Southern Thai province stands ready to welcome them with open arms.
Written by: Supaporn Pholrach (Joom)
