The Coffee Club, an Australian all-day dining restaurant popular among both Thai and international customers, is taking steps to build on its new chapter of success.
Impressively, the business has continued to grow in the first quarter of 2023 due to its main strategy to meet the demands of consumers and stay competitive in the all-day dining restaurant market.
This year began with the introduction of The Coffee Club’s signature all-day dining recipes, including the latest addition to the breakfast menu: Bacon and Egg Series, 3 delicious breakfast dishes feature large cuts of bacon and sustainable, cage-free eggs. Furthermore, The Coffee Club has refreshed its entire menu book with new colors and layouts to generate excitement and increase sales. Additionally, the company is also concentrating on retaining and expanding its customer base among both Thai locals and international visitors, while also expanding its branches across the country.
Mrs Nongchanok Stananonth, General Manager of The Coffee Club; a subsidiary of The Minor Food Group Pcl., said that “The Coffee Club has continued to prioritize its all-day dining concept. This business model has proven very successful in Australia and is becoming increasingly popular among consumers in Thailand. Our focus now is to provide a diverse range of food options to fully satisfy the needs of our customers, including breakfast dishes that can be enjoyed all day, main courses, baked goods, desserts, and a wide selection of beverages. We are committed to selecting high-quality ingredients for all our menu items. Also, our commitment is to provide a delightful dining and beverage experience in a beautifully decorated restaurant at any time of the day, catering to the needs of consumers who seek a place to create wonderful memories every day and for any occasion.”
During the first three months of 2023, The Coffee Club experienced a notable growth in overall performance. The number of foreign tourists visiting the country, coupled with marketing campaigns aimed at Thai consumers, has helped to increase awareness of the brand. As a result, The Coffee Club’s revenue in the first quarter of 2023 has grown by approximately 97% compared to the same period last year. The average number of customers has also increased by 81%, with significant growth observed in popular tourist destinations such as Phuket.
She continued, “Building on this success, The Coffee Club plans to expand especially in major cities and tourist destinations. To penetrate foreign customers such as Phuket at Old Town and Boat Lagoon, along with opening new branches with the Grab and Go concept at Jungceylon Department Store in Phuket, and Bangkok Hospital. which prioritize quick and convenient service to better suit the lifestyles of the new generation. Our goal is to have approximately 42 branches throughout Thailand by the end of this year.”
However, over the last 2-3 years, it has been observed that all-day dining restaurants and cafes have become increasingly popular in Thailand. This trend is evident in the growing number of new establishments of this type. Consumers are now seeking out restaurants that can satisfy all their needs in a single location. Furthermore, there is a growing trend toward selecting food made from sustainable ingredients and production processes. To reinforce its position as the leading Australian all-day dining restaurant in Thailand, The Coffee Club has therefore implemented a growth strategy this year.”
The growth strategy begins with the introduction of new breakfast recipes made from cage-free eggs, including the latest recipes, THE BACON CLUB: Bacon and Egg Series. The new breakfast series offer a delectable Australian-style breakfast featuring large, crispy yet tender pieces of bacon. The dish is enhanced with high-quality, cage-free eggs sourced from humanely raised hens, in accordance with sustainability guidelines throughout the supply chain. With these premium ingredients, customers can enjoy a nutritious and energizing breakfast that is sure to bring smiles to their faces. The menu now includes three new recipes showcasing these delicious flavors: The first one is called “Egg Benedict with Bacon Wrap,” priced at 280 baht per dish, which features cage-free eggs wrapped in bacon and mushrooms. The second one is “Chunky Bacon with Smash Avocado,” priced at 390 baht per serving, and it comes with cage-free poached eggs served with mashed avocado and bacon in caramel maple sauce. The third one is “Chunky Bacon on Toast,” priced at 390 baht, and it includes brioche and egg toast served with bacon in caramel maple sauce. The Coffee Club is offering the three new breakfast specialties for a limited time only, from today until May 31, 2023.
Besides, The Coffee Club also added new menu items cater to the taste of health-conscious customers, such as the Smoke Salmon Salad, a generous serving of fresh vegetables and salmon. Other menu items have been adjusted to improve their visual appeal and taste, such as the Flat Grill Parma Ham and Rocket, Flat Grill Mushroom & Spinach, Caesar Salad with poached eggs and anchovies. The sweet breakfast menu also received some touch-ups, from Coconut Pancake served with caramelized banana and cashew nuts, Chocolate Lava, to Pancake with Biscoff Caramel and Mixed Berries. These changes are aimed at providing customers with a diverse and enjoyable dining experience.
The Coffee Club is committed to retaining its current customer base while expanding its reach to new Thai and foreign customers through its VIP Member system. Current members can enjoy a range of special privileges, including birthday specials and free drink redemption when ordering participating food items. New customers can also benefit from a free drink redemption by applying for membership and accessing privileges through The Coffee Club Application.
“The Coffee Club is committed to delivering a dining experience that caters to the needs of customers of all genders and ages, every day and on every occasion. The restaurant anticipates that by implementing these strategies, its customer base, including both Thai and foreign customers, will grow in a ratio of 50:50. This will reflect The Coffee Club’s position as the top all-day dining restaurant in Thailand, which is widely renowned and favored by consumers,” concluded Nongchanok.
For more information, please reach out to The Coffee Club’s public relations department by calling 02-365-6999, or through the following channels: Facebook fan page https://www.facebook.com/
