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Sunday, September 24, 2023

Tops’ Korean Delights Shine!

Tops, food business under Central Retail, is dedicated to bringing premium-quality products from across the globe to its customers. This time, it’s all about embracing the genuine flavours of Korea. The festivities align perfectly with the Korean National Day, known as “Gwangbokjeol,” at the ‘Taste of Korea’ food festival. The event was graced by Mr. Jeon Joyoung, Minister and Deputy Chief of Mission at the Embassy of South Korea, accompanied with Mr. Sudhitham Chirathivat, Chairman of the Advisory Board, Central Group and Mr. Thanawat Jirajariyavej, Chief Merchandising Officer of Central Food Retail under Central Retail.

The festival unveiled an exquisite array of over 800 items, spanning fresh produce, ingredients, condiments, ready-to-eat meals, and delightful snacks. This diverse selection aims to cater to food enthusiasts, particularly those who relish Korean cuisine. Choices range from juicy peaches, chilled danmuji-flavoured fried rice, lobster-flavoured instant ramyeon, ready-to-cook black bean noodles, to frozen fish-shaped red bean-filled cakes. Furthermore, the festival presents three exclusive menus offerings available solely at The Eatery Tops Food Halls across all branches during this festive period. These offerings include Korean-style rice with spicy chicken, succulent gochujang beef steak with rice, and pork belly bulgogi with rice. Moreover, an array of products awaits your shopping pleasure without the need for pre-ordering. These sought-after items can be found at Tops, Tops Food Hall, and Tops Fine Food from today to the 22nd of August 2023.

 Mr. Thanawat Jirajariyavej, Chief Merchandising Officer of Central Food Retail under Central Retail, remarked, “South Korea is renowned for its distinct culinary culture, often utilising its mouth-watering gastronomy as a vital Soft Power tool to connect with people globally. The incorporation of various national dishes into contemporary content has propelled the Korean food industry’s steady growth, even influencing Thailand for several years. The food scene in Korea boasts a market value of up to three billion Baht (data from Kasikornbank in 2022), indicating the continuing trend of Thai consumers’ interest in Korean cuisine.”

Tops, recognised for its expertise in curating high-quality products from around the world, proudly presents the ‘Taste of Korea’ festival as an opportunity for customers to indulge in top-notch Korean culinary experiences. The event encompasses a vast selection of more than 800 Korean food and ingredient items, serving as a platform to celebrate the Korean National Day or “Gwangbokjeol.” The festival aims to create a splendid gastronomic journey, in sync with the forthcoming Chuseok holiday, the most significant holiday in Korea.

 The festival highlights feature a direct shipment of fresh fruits from South Korea, as well as a wide variety of premium-grade ingredients. The fresh produce range includes Korean peaches, Korean muscat grapes, and Korean Kyoho grapes (Gyeryong Podo). For those seeking ready-to-eat Korean favourites, the festival offers convenient choices such as Pulmuone’s Korean-style frozen danmuji fried rice, Paldo’s lobster instant ramyeon, and Samyang Buldak’s fiery habanero-lime instant ramyeon. And there’s a wide variety of semi-prepared ramyeon options available, each offering different flavours to choose from. They come with complementary ingredients and condiments that make cooking Korean cuisine more enjoyable. These include Pulmuone’s instant ramyeon with black bean sauce, Korean-style kimchi and vegetarian kimchi, enhanced with Haepyo’s natural sesame oil and crushed fermented soybeans.

Moreover, a carefully selected range of snacks and crispy treats awaits your delight during your shopping experience. Choices like Pulmuone’s fish-shaped cakes stuffed with red bean paste, Corn Dog stuffed with mozzarella cheese and fish sausage, Peacock’s crispy spicy French fries, No Brand cheese-flavoured tortilla chips, oven-baked crispy corn, and honey-coated roasted peanuts are perfect for snacking pleasure. Indulge in these irresistible treats that keep you munching joyfully, accompanied by a variety of popular Korean products awaiting food lovers to shop and enjoy to the fullest.

Also at the event, Tops presents special menus crafted by expert chefs to provide food explorers with a comprehensive dining experience at Tops Eatery. The first menu features “Korean-Style Spicy Chicken with Rice,” showcasing the true essence of Korean-style sauce. The second menu introduces “Korean Gochujang Beef Steak with Rice,” offering tender, perfectly grilled beef coated with the richly sweet and spicy tastes of Korean Gochujang sauce. Lastly, there’s the “Pork Belly Bulgogi over Rice.” A dish that immediately comes to mind when speaking of Korean cuisine, it features thinly sliced pork marinated to perfection. After marination, it’s grilled until coated with luscious caramelised yumminess served alongside iceberg lettuce and traditional Korean condiments, it’s a taste experience akin to sitting down for a barbecue feast, as seen in favourite TV series. And don’t miss out on the opportunity to delight in the diverse culinary expertise of expert chefs, as they share their knowledge and delectable dishes throughout the event.

The ‘Taste of Korea’ festival, held at Tops Food Hall, Tops Market, and Tops Fine Food from today to 22 August 2023, invites everyone to indulge in world-class culinary experiences without having to travel. Customers can also conveniently shop for the festival’s sought-after items via the Tops App or through the assistance of Personal Shoppers, ensuring a fulfilling and flavourful journey. For more information, please visit www.tops.co.th, TopsThailand Facebook page, or LINE @TopsThailand.

 #Tops #EveryDayDISCOVERY

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