Tops, food business under Central Retail, reaffirms its strategy to use data to drive its business and to create a more personalized shopping experience, with a MEMBERable-X strategy, which aims to generate exclusive experiences via discounts and privileges, based on a powerful deep database, leading to positive brand awareness and long-term brand impressions and commitments. Top’s Member Month campaign comes with three exclusive privileges for better value than ever, offered through The1, Thailand’s #1 lifestyle and loyalty platform under Central Group, to fulfill customers’ experiences under the concept of Every Day DISCOVERY.
Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of Central Food Retail under Central Retail, said that Tops operates its business with customer satisfaction as its highest priority. It recognizes the importance of creating and managing long-term customer relationships by using customer data to deliver exclusive experiences and offers. Through the development of the MEMBERable-X strategy to offer the best shopping experiences to all customers using the strength of technology and in-depth customer data from The1 membership database to better understand its consumers so that it can design the right privileges for them. The member database found that customers are 71% female and 24% male. Customers with The1 membership spend 59% more than non-members on average, where the most popular items are snacks, beverages, packaged, skin care and produce.
To leverage the success of The1 loyalty program, and to continue the engagement between the brand and its customers, it has launched Tops’ Member Month campaign to offer three special perks exclusively offered to The1 members to fulfill their different needs under the idea of Every Day DISCOVERY.
- Discover Member Price – Enjoy special prices exclusively offered to The1 members, with special promotions to address different needs, such as Red Hot prices, buy 1 get 1 free, and discounts in all categories, covering more than 2,000 items at Tops, Tops Food Hall, and Tops Daily.
- Discover Member Point – Collect The1 points to enjoy many special privileges. The first tier is point redemption, using points to purchase participating items and paying only 1 baht extra. The second tier is earning extra points when purchasing participating items, so you can collect more points and enjoy gift redemptions and discounts faster.
- Discover Member Privileges – Discover exclusive experiences for each member, with many deals and privileges for all lifestyles throughout the year, such as special gifts, travel deals, and coupons. These privileges for The1 members are personalized offers, designed to meet each member’s individual preferences.
“Tops is committed to offering great memories to our customers through exclusive shopping experiences to make them feel that they can always count on the best experience whenever they visit. Customer satisfaction drives us to always offer the best services and the best value, true to our goal of being the ultimate Food Discovery & Destination for our consumers. The Member Month campaign is part of the special privileges that customers with The1 membership can enjoy. In addition to engaging with current members, the campaign also helps us build long-term brand loyalty with new members.” said Mr. Chakkit.
Be part of The1 family and enjoy exclusive privileges in the Member Month campaign today. New The1 members get a free welcome pack with coupons worth 2,600 baht. For more details, visit www.tops.co.th, Facebook TopsThailand or LINE @TopsThailand.
