Tops Opens 159th Store in Central Nakhon Pathom

Tops, a leading food retailer under Central Retail, completes a successful first quarter of 2024 by solidifying its position as Thailand’s number one food retailer. The company continues its expansion plan with the grand opening of ‘Tops Central Nakhon Pathom,’ its 159th store nationwide. This strategic move leverages four key competitive strategies. For the first time in the province, Tops partners with a Mixed-Use Megaproject to cater to the growing demand in the thriving satellite city area. The new store aims to provide a premium shopping experience, offering a curated selection of over 24,000 products, ranging from global to local brands. Customers can enjoy an extraordinary shopping experience every day. Following the Every Day DISCOVERY concept, the store will be open daily from 8:00 AM to 10:00 PM, starting today.

Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, stated, “Tops continues to drive business growth by consistently expanding its branches through
multi-Format, multi-category strategy. Our goal is to shape Tops into a ‘Food Discovery & Destination’, aligning with and linking to the customers’ essential needs. The latest investment in expanding the 159th branch, ‘Tops Central Nakhon Pathom’, marks the third branch opened in the first quarter of 2024, following the openings of Tops Ratpattana in Bangkok and Tops Central Nakhon Sawan in Nakhon Sawan province earlier this year. Nakhon Pathom Province, being a satellite tourist city near Bangkok, demonstrates growth potential in both tourism and residential sectors. It is surrounded by educational institutions, contributing to continuous economic growth, evident from the Gross Provincial Product,
or GPP, averaging at 375,953 baht in 2023, ranking among the top-ten provinces with the highest per capita income in the country. This strategic location will further fortify our business according to Tops’ five-year roadmap.”

Tops Central Nakhon Pathom is home to a distinctive and comprehensive food destination, catering to diverse lifestyles in Nakhon Pathom and adjacent areas. With the ‘Every Day  DISCOVERY’ concept, customers enjoy extraordinary experiences every day, supported by the following four strategies, making Tops more than just a supermarket:

• The Power of Synergy – Tops Central Nakhon Pathom, occupying 1,800 sqm within Central Nakhon Pathom Shopping Centre, integrates with the first large-scale Mixed-Use Megaproject in the area, delivering a comprehensive shopping experience within the shopping center that covers every lifestyle, set to attract purchasing power from customers in Nakhon Pathom province and nearby areas, stimulating the local economy throughout 365 days of each year.
• Reaching New Frontiers – Tops continuously seeks to expand its customer base in new segments through data-driven business initiatives. Analyzing customer behavior data within a 5-kilometer radius revealed a customer group composition of 47% male and 53% female. The age breakdown is 66% between 20-64 years old, 15% over 64, and 19% under 20. Based on the purchasing behavior and lifestyle of this target audience, Tops Central Nakhon Pathom is expected to become a new destination, attracting no less than 40,000 customers per month.
• Bring a New Offer Experience – Fulfilling all-round food needs with a 360-degree approach. Tops offers a world-class experience from Global to Local, allowing customers to discover something extraordinary every day, with a selection of fresh food items, premium-grade ingredients from leading producers, renowned quality products, and exclusive products that can’t be found elsewhere, in an assortment of over 24,000 items, presented through a ‘Room Concept’, enhancing the shopping experience.
• Sustainability Advocate – As a leading food retailer committed to sustainability in every dimension, Tops fosters the success of Jingjai markets such as the Farmers’ Market, the 34th branch, supporting local farmers in 136 households to sell agricultural products at Tops, including Geographically Indicated products (GI) and Nakhon Pathom’s renowned items such as Khaonamphueng and Thongdee pomelos from Nakhon Chaisi, seasonal fruits, Kimju guavas, Khiao Sawoei mangoes, Aromatic coconuts, as well as local processed pork, to elevate the quality of life and sustainably generate income for local food entrepreneurs. Additionally, Tops showcases quality products from SMEs in the Tops Local project, featuring over 128 items, appealing to the eyes of Nakhon Pathom locals, reinforcing the commitment to being a Green & Sustainable Retail leader of Central Retail.

“Through the opening of the new branch at Tops Central Nakhon Pathom, we are committed to delivering a shopping experience that is superior in every way, offering a differentiated range of products and services curated and developed from expertise, reflecting in the DNA of Tops’ brand. We aim to pinpoint Tops Central Nakhon Pathom as a food destination for everyone, following the ‘Food Experience for All’ vision. concluded Mr. Stephane.

Discover a shopping experience that seamlessly fulfils every single need today at Tops, Central Nakhon Pathom branch, open daily from 08:00 to 22:00 hrs. For more information, visit www.tops.co.th, TopsThailand on Facebook, or the @TopsThailand LINE Official.

#Tops #EveryDayDISCOVERY