Robinson Lifestyle under Central Retail, takes a leading role in embracing the government’s initiatives post-UNESCO’s recognition of the Songkran festival as a global cultural heritage. It spearheads the drive towards global recognition by launching the flagship campaign of the year, ‘Songkran Thai Fest 2024 Phase: Eat, Shop, and Travel – the Thai Way,’ aimed at creating a significant phenomenon for the Thai New Year festival throughout April 2024, the campaign operates under the three main strategies: #FeastToTheFullest #ShopToTheFullest #TravelToTheFullest, promising customers a unique and enjoyable festival experience with every visit. Through an extensive lineup of over 100 events and activities, including the highly anticipated Summer Concert 2024 featuring top artists, Fan Meets with Jummeng, the beloved four-legged stars at Exotic World, Asia’s largest exotic animal event, and the Ice Cream Fest 2024, the year’s most anticipated ice-cream eating competition, the campaign aims to foster a sense of joy and celebration. Additionally, initiatives such as ‘Hug Thai: Enchanting Thai Revival – Thainess Station: Thai Products Unify Thai Communities.’ a project under the Central Group showcasing leading local OTOP products from across Thailand, aim to stimulate the economy during the high season and elevate the potential of main and secondary cities as new lifestyle focal points for lifestyle from around the world to grow collectively and sustainably.
Mr. Lertvit Pumipitak, President, Robinson Lifestyle, under Central Retail, expressed, “Robinson Lifestyle, ingrained in the hearts of the Thai people during every festival, is privileged to endorse the government’s vision and play a pivotal role in elevating the Songkran festival to global acclaim. Hence, we’ve launched the ‘Songkran Thai Fest 2024 Phase: Eat, Shop, and Travel – the Thai Way’ campaign to infuse joy, to
stimulate the Thai economy, and revel with the Thai populace. It’s a grand-scale celebration throughout April 2024 across Robinson Lifestyle nationwide, amplifying vibrant festivities and propelling activities in main and secondary cities. With over 27 branches, our malls aim to immerse patrons in a jubilant ambiance, delivering an unforgettable experience during the Thai New Year festival while igniting consumer spending during the peak season. Within the three strategies, under #FeastToTheFullest, patrons can relish authentic Thai cuisine at premier dining establishments within our Robinson Lifestyle. Under #ShopToTheFullest, you’re encouraged to indulge in top-quality products from OTOP and SMEs nationwide for a gratifying culinary journey. Furthermore, they can #ShopToTheFullest by availing themselves of enticing promotions and deals from over 100 brands, and #TravelToTheFullest with a diverse array of entertainment options catering to all lifestyle preferences throughout the event period.”
During this year’s Songkran festivities, the Robinson Lifestyle, in conjunction with the #FeastToTheFullest #ShopToTheFullest #TravelToTheFullest themes, are proud to showcase over 100 curated activities as part of the event titled ‘Thai Songkran 2024 Phase: Eat, Shop, and Travel – the Thai Way.’ This comprehensive lineup promises to offer customers nationwide the ultimate Summer Experience, featuring:
- Summer Concert 2024— featuring top artists from around the nation, including Joey Boy, New Country, Ble Patumraj, Jenny & Lilli, Ja Nongpanee, Jazz Sputnik, Papi Yong Gukguk, Intouch ‘In’ Kurmasuwan, and Pitchthir ‘Saleng’ Khlaimongkol, among others.
- Fan meet event with ‘Jummeng’— Delight in the adorable charm of four-legged stars at Robinson Lifestyle malls in four locations: Ratchaphruek, Latkrabang, Samut Prakan, and Srisaman.
- Exotic World— Experience Asia’s largest exotic animal exhibition on 19 April 2024, hosted at Robinson Lifestyle malls in Chaiyaphum.
- Butterfly Garden— Immerse yourself in the enchanting beauty of giant butterfly sculptures on 19 April 2024, showcased at Robinson Lifestyle malls in Sriracha.
- Ice Cream Fest 2024— Indulge in the year’s most exciting ice cream eating competition with a total prize value exceeding 300,000 baht. Registration is open from today until 19 April 2024, with the competition scheduled for 20 April 2024. For more information, please inquire at Robinson Lifestyle mall customer service centres across all branches (excluding Nakhon Si Thammarat).
- Hug Thai: Enchanting Thai Revival – Thainess Station: Thai Products Unify Thai
Communities.— Uniting Thai products for community support, the ‘Thainess Station – Thai products unite for the community’ project, led by the Central Group, aims to promote Thai soft power globally. This initiative showcases and sells local Thai wisdom products, including loincloth (Pha Khaoma), Krajood woven products, and local fabrics, as well as offerings from the GOOD GOODS brand. These products are available at three Robinson Lifestyle mall branches: Latkrabang, Thalang (Phuket), and Chalong (Phuket). - SME Support Projects— One such project is the inaugural Big Match event in Kanchanaburi Province, the first of its kind in Thailand, organised in collaboration with the Thai Chamber of Commerce. Taking place at the Robinson Lifestyle mall Kanchanaburi branch
- OTOP Product Showcases— These showcases highlight leading local products, providing sales channels and income opportunities for SMEs and communities alike.
- Additionally, there are various promotions and dealsavailable, including:
-Lucky draws for a chance to win prizes worth over 400,000 baht when spending 1,500 baht (First prize: a 3-day 2-night Maldives tour package; Second Prize: Return air tickets (Bangkok-Japan); Third Prize: Return air tickets (domestic routes).
-Receive a special premium for free! A summer bag worth 150 baht when you spend over 3,000 baht (limited to 1 person/1 privilege/day, limited quantity of products). Or, get the privilege to exchange for a special UV umbrella priced at 250 baht instead of the regular price of 699 baht when you spend over 1,500 baht (limited to 1 person/1 privilege/day, limited quantity of products).
-Enjoy free entertainment every Friday! Receive a complimentary movie ticket, with over 10,000 seats available throughout the show, when you dine within the centre and spend over 500 baht (limited to 1 person/1 privilege/day, limited quantity available).
-Exclusive privileges for True and Dtac customers: indulge, shop, and delight with up to 50% off at over 100 branches, and redeem a discount voucher worth 50 baht from 10 renowned brands when using TruePoints and Dtac Reward points at Robinson Lifestyle malls nationwide.
“We, at Robinson Lifestyle, are dedicated to becoming the ultimate destination for happiness, leaving a lasting impact by infusing the enchantment of the Thai Songkran festival with our community’s essence for our esteemed customers who grace our branches throughout April 2024. Our goal is to enhance spending during this peak season and reassert our position as the premier retail hub catering to diverse lifestyles – EAT-SHOP-PLAY, all under one roof,” Mr Lertvit concluded.
Embrace the global spirit of Songkran celebrations across Thailand with the ‘Thai Songkran Fest 2024 Phase: Eat, Shop, Travel – the Thai Way’ campaign at Robinson Lifestyle nationwide throughout April 2024, interested individuals can stay updated on news, promotions, and exciting activities at Robinson Lifestyle through our Facebook Page: Robinson Lifestyle (https://www.facebook.com/RobinsonLifestyleMall).
