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Wednesday, June 19, 2024

Travel Bookings on Mobile are on the Rise, and Thai Travellers are Major Contributors to the Upsurge in APAC

According to Expedia Group, approximately 1 in 3 global hotel room nights are booked via mobile with more than 50% of global traffic on Expedia Group sites are via mobile. Expedia Thailand today released additional results from its annual 2019 Airplane and Hotel Etiquette Study, which highlights booking preferences among Asia Pacific travellers.

From Mobile First, To Mobile Only

Conducted on behalf of Expedia by Northstar Research Partners, the 2019 study revealed that travellers are increasingly making their travel planning and bookings on their mobile devices. The top five countries in the Asia Pacific region that disclosed their extreme likeliness to book their plane tickets and hotel on a mobile device are India, Thailand, South Korea, Hong Kong, and Taiwan.

From a total of 600 Thai respondents surveyed who had taken an average of either 11 personal or 10 business flight per year, 67% have said that they are extremely likely to book their flight tickets on a mobile device, 18% are somewhat likely and 15% least or not likely to do so.

When it comes to hotel bookings, 70% of the respondents indicating that they are likely to book their hotel using a mobile device, 18% are somewhat likely and 12% least or not likely to do so.

Here are the top 5 markets in Asia Pacific that have shown high interest in booking for travel using mobile:

Source: Expedia Global Flight and Etiquette Study 2019

APAC Takes up Half of Global App Installs by 2020

According to a new market research study by AppsFlyer, a mobile attribution company, mobile users in APAC will account for 50% of global app installs by 2020, which is three times more than in any other region. Growth is forecasted to gradually decrease as the market matures but will be sustained by substantial increment in media costs and mobile usage, as well as the overall number of paid campaigns, apps available, and mobile users.[1]

Over the years, Brand Expedia has invested extensively into building our mobile experience, with the aim of putting the best travel technology into the hands of our travellers. Travellers today desire faster and more instant responses to travel information on the go. The mobile booking findings from the global flight and hotel etiquette study is an indication that our travellers are looking for speed, travel choices and mobile savings when they plan and book for travel. As the world’s leading travel brand, we continue to work on the areas that need improvement to knock down the barriers to travel, and we hope to deliver a great mobile experience that can help our travellers go places”, said Lavinia Rajaram, APAC Head of Communications, Brand Expedia.

Book on the Expedia Mobile App and Save:

1.       Check out the 24-Hour Deals, where you save 40% or more on selected hotels*, with deals refreshed at midnight.

2.       Don’t forget Member Pricing, where Expedia members enjoy discounts off selected hotels.

3.       Choose VIP Access Hotels, where you can get twice the value of your Expedia Rewards points, along with special amenities, services and upgrades when available.

*Terms and conditions apply

General Tips to Save on Your Next Travel:

1.       Book your flight three weeks in advance to your travel date to enjoy the best savings.

2.       Wait until the weekend to book flights to unlock fare savings.  Best day of the week to book is Sunday to enjoy savings up to 20%,

3.       Most expensive day of the week to book your flight is on a Friday, with prices reaching more than 5%

4.       Start your flight-journey on Friday to save. Best day of the week to travel is Friday with savings close to 5% while Sunday is the most expensive day to travel with prices more than 5%.

5.       Fridays are when the best hotel deals are snapped up. Unlike airfares, the most expensive day to book a hotel is generally on a Sunday.

6.       Add a Saturday night to your mid-week trip to save more on airfares inbound to Thailand.


[1] Market-interative.com’s article:  APAC mobile users to account for 50% of global app installs by 2020.  Details found in https://www.marketing-interactive.com/apac-mobile-users-to-account-for-50-of-global-app-installs-by-2020/


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