Asian Travelers to Transform 2023 Global Tourism!

September 29, 2023

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In a pivotal revelation destined to reshape global tourism strategies, MMGY Travel Intelligence unveiled the groundbreaking findings of its 2023 “Portrait of Asian International Travelers” study. As the world slowly emerges from global challenges, understanding the pulse of the Asian traveller—a segment whose influence is continually growing—is more crucial than ever.

MMGY’s report presents compelling insights. Over the coming two years, the prototypical Asian international traveller envisions embarking on approximately 2.3 international journeys, forecasting an impressive average expenditure of $3,223 per adventure.

Cees Bosselaar, MMGY Travel Intelligence Europe’s Managing Director, articulately emphasized the global ramifications, stating, “The world cannot underestimate the Asian travel sector’s resilience and prospective trajectory. Their choices and preferences will substantially steer the course of global tourism.”

Some paramount revelations from the report include:

Destination decisions for Asian international travellers mirror their individual identities and familial considerations, with 78% leaning towards this approach. Europe, the South Pacific, the United States, Canada, and Southeast Asia are the top-coveted locations.
When mapping out international leisure expeditions, the paramount concerns span personal safety (79%), the affordability of air travel and accommodations (72%), and potential airport-related inconveniences, such as flight cancellations (71%).
Reinforcing the shift towards experiential over materialistic engagements, 77% of the Asian travel populace is inclined to allocate more towards unique travel experiences.
Echoing past affluence markers, nearly 7 out of 10 Asian travellers (69%) indicate a proclivity for a more luxurious travel experience, with this sentiment accentuated among Indian (79%) and Chinese (76%) travellers.
The study also noted a burgeoning enthusiasm for multiday organized group tours. Over the past three years, 42% indulged in such tours, with a projected 56% expressing keenness for future engagements.

Further areas explored in this comprehensive research encapsulate evolving social media consumption, interregional travel drifts, seasonal predilections, sustainability pursuits, and more.

Gratitude is extended to the report’s esteemed sponsors, including Tripadvisor, Visit California, and the State of Hawai‘i Department of Business, Economic Development & Tourism. Those seeking a deeper dive into this indispensable trove of insights can head to mmgyintel.com.

As we stand at the cusp of 2023, it’s evident: The Asian international traveller is not just a participant but a pivotal influencer in the grand tapestry of global tourism.