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Friday, July 26, 2024

ATM 2024 Sets Bold Vision: Innovation Redefines Tourism

Mohamed al Rais Executive Director Al RAIS Travel.In a bold and visionary move set to redefine the global tourism landscape, Arabian Travel Market 2024 (ATM) returns next week, poised to welcome over 41,000 attendees. The event, scheduled from Monday, May 6, to Thursday, May 9, 2024, at the prestigious Dubai World Trade Centre (DWTC), promises to be an immersive experience highlighting entrepreneurship under the theme ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’.

ATM’s strategic partners, including the Dubai Department of Economy and Tourism (DET), Emirates, IHG Hotels & Resorts, and Al Rais Travel, have unveiled their ambitious plans for the 31st edition of this renowned travel and tourism showcase.

He Issam Kazim CEO DCTCM.
He Issam Kazim CEO DCTCM.

Despite cancelling the official ATM press conference due to adverse weather conditions, all partners have reiterated their unwavering commitment to the event and its myriad opportunities.

With over 2,300 exhibitors from more than 165 countries, ATM 2024 emerges as a global platform for industry players. It spotlights the pivotal role of innovation in enhancing customer experiences, driving efficiencies, and propelling the industry towards a sustainable future.

Danielle Curtis, the Exhibition Director for the Middle East at Arabian Travel Market, expressed excitement about the event’s extensive lineup, featuring the esteemed Global Stage and the new Future Stage. Renowned industry speakers worldwide will address emerging trends fueling the sector’s growth.

Haitham Mattar MD IHG Hotels and Resorts for SWA MEA
Haitham Mattar MD IHG Hotels and Resorts for SWA MEA

A highlight of ATM 2024 is the Entrepreneurship-focused summit. It sheds light on the role of travel start-ups in the Middle East economy and provides a platform for innovative solutions through the ATM Start-Up Pitch Battle in partnership with Emirates Group’s Intelak.

The event witnessed a notable surge in participating hotel brands, up 21% year-on-year, and a 58% rise in new Travel Technology products showcased. Furthermore, ATM 2024 introduces new destinations such as China, Macao, Kenya, Guatemala, and Colombia, alongside returning countries like Spain and France.

An India Summit on the opening day underscores the recent outbound travel boom from the Indian market, exploring its potential as a key source market for tourism growth.

His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), emphasized Dubai’s strategic partnership with ATM, aligning with the Dubai Economic Agenda to bolster the city’s position as a global tourism hub.

Danielle Curtis Exhibition Director ME ATM.
Danielle Curtis Exhibition Director ME ATM.

Environmental responsibility remains a central focus, aligning with sustainability goals and striving towards a greener travel sector, which is also aligned with the UN Sustainable Development Goals.

Industry leaders, including Adnan Kazim from Emirates and Haitham Mattar from IHG Hotels & Resorts, expressed enthusiasm for the event’s growth and significance on the global stage. The event showcased innovative practices and strategic partnerships.

Mohamed Al Rais of Al Rais Travel celebrated the fusion of innovation and entrepreneurship, envisioning a future where travel transcends boundaries, fueled by human ingenuity and bold initiatives.

Arabian Travel Market 2024, in collaboration with its strategic partners, promises an unparalleled experience, shaping the future of global tourism through innovation and entrepreneurship.

Held with the Dubai World Trade Centre, ATM 2024 invites industry stakeholders to join this transformative journey. To register your interest in attending, visit ATM 2024 Registration.




Written by: My Thanh Pham







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