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Monday, December 11, 2023

BDMS & Mövenpick Tap Soaring Wellness Tourism: Global Surge Targets Thai & International Health Seekers!

BDMS Wellness Clinic joins forces with Mövenpick BDMS Wellness Resort to tap into the wellness tourism market, capitalizing on the Global Wellness Tourism trend with an annual growth rate of 20%. This strategic move follows the Global Wellness Institute’s projection that the global wellness industry will reach $7 trillion by 2025. It emphasizes that Thailand is fully prepared and receives strong support from the government’s 90-day free visa policy, attracting Thai and international tourists interested in health and wellness. It is advancing by offering comprehensive health programs that combine hotel stays in the city centre. This initiative covers various aspects of wellness tourism and preventive medicine, aiming to promote wellness tourism and contribute to the growth of wellness tourism in Thailand.

Tanupol Virunhagarun, M.D. The Chief Executive Officer of BDMS Wellness Clinic and BDMS Wellness Resort discloses that the Global Wellness Institute ranked Thailand as the 2nd Wellness Destination in the world. Based on data in 2019, Thailand attracted as many as 15.5 million health-oriented tourists, generating approximately 600 billion baht in revenue. in revenue, including average spending of roughly 40,000-60,000 Baht per person per trip from health-conscious tourists, the wellness tourism market in Thailand is substantial. It ranks 4th in Asia, trailing only China, Japan, and India. BDMS Wellness Clinic recognizes the immense potential in the health tourism market. Its significant goal is to contribute to the well-being of people in modern society, enabling them to lead long and high-quality lives through healthcare services with a focus on preventive care. It aims to build a healthy community with a team of knowledgeable and skilled medical professionals and cutting-edge medical technology. With the vision of becoming a leading “Preventive and Wellness Clinic” in Asia, it has outlined development plans to achieve this goal.

It has recently partnered with Mövenpick BDMS Wellness Resort to develop comprehensive healthcare programs that combine hotel stays, branded as “BDMS Wellness Retreat.” This collaboration aims to accelerate progress towards the aforementioned goal. BDMS Wellness Clinic recognizes market opportunities arising from the current global trend in wellness-focused healthcare, emphasising holistic well-being encompassing physical and mental health. Prevention is a key focus, particularly during the COVID-19 pandemic crisis.

At the same time, Thailand, well-prepared in various aspects to become a hub for the wellness industry, also benefits from government policies to stimulate the tourism sector, especially in wellness tourism. The government is actively working to achieve higher growth rates by implementing measures such as preparing for a 90-day visa-free policy for essential target tourists. Furthermore, significant initiatives like the Andaman Wellness Corridor (AWC) have been introduced to bolster the economy and the tourism sector. This includes fostering the growth of health and wellness tourism businesses to a greater extent.

Dr. Tanupol (Dr. Amp) says that BDMS Wellness Clinic is strategically positioned to support the growth of the health and wellness tourism sector, aligning with Thailand’s aspiration to become a global wellness destination. This involves the development of specialized health treatment programs and a partnership with Mövenpick BDMS Wellness Resort, which designs comprehensive wellness programs that integrate healthcare with relaxation, including weight management, anti-aging and quality sleep programs. These efforts are expected to contribute significantly to market expansion and appeal to a broader audience seeking health and wellness experiences.

The services offered under the BDMS Wellness Retreat brand, catering to tourists and guests staying in Thailand who seek to maintain their physical and mental health, it address a diverse range of wellness-oriented lifestyles.

Dan Smith, General Manager of Mövenpick BDMS Wellness Resort Bangkokcommented on the current state of the wellness tourism market, noting its ongoing and consistent growth trends. This is evident through the return of tourists from the start of the year until now, compared to the same period last year. Most tourists originated from Middle Eastern countries, China, Singapore and India. These nations’ tourists significantly contribute to the value of the wellness tourism sector in hotels, surpassing that of the general tourist market. Furthermore, statistics reveal a continuous increase in returning customers, as we emphasize wellness services as a key promotional element.

Mr Dan further says that in light of the promising outlook for the wellness industry, Mövenpick BDMS Wellness Resort is making preparations by partnering with BDMS Wellness Clinic to enhance its healthcare services. This includes offering distinctive amenities and a range of health programs for tourists and guests, such as flotation therapy, personalized spa treatments, and nutritional and high-quality sleep consultations. It is anticipated that this collaboration will contribute to an increase in the number of service users and the overall performance of Mövenpick BDMS Wellness Resort, aligning with its established objectives.

Pichaporn Thanapongsathorn, M.D. The Assistant Director of BDMS Wellness Clinic and Director of the Business Development Division says that BDMS Wellness Retreat has a significant goal of seamlessly blending health and relaxation, catering to individuals with diverse lifestyles who are interested in both travel and wellness. This allows holidaymakers and those seeking peace to harmonize their leisure time with health and well-being, addressing the preferences of today’s health-conscious society. Consequently, we have designed personalized health programs led by experienced physicians to accommodate travellers interested in well-being during their leisure days. This offers them a fresh experience of health check-ups and relaxation amid a natural environment and urban garden settings.

Dr Pichaporn adds that BDMS Wellness Retreat, located at Mövenpick BDMS Wellness Resort, aims to seamlessly blend health and relaxation, offering a diverse range of health check-up programs and emphasizing the concept of health retreats. This approach allows guests to enjoy the benefits of wellness within the city in a tranquil setting, complete with comprehensive wellness services. These services include a variety of spa treatments, wellness-focused massages and healthy cuisine, providing a “wellcation” experience every day. The health programs at BDMS Wellness Clinic Retreat are flexible and tailored to guests’ lifestyles, such as the 3-day, 2-night Healthy Renew Retreat; 2-day, 1-night Anti-Aging Retreat; CEO & Executives Retreat and Sleep Retreat Package which allows guests to assess the quality of their sleep using efficient tools while enjoying a comfortable stay with amenities like speakers and bedside lamps that promote a restful atmosphere, all without the need to stay in a hospital.

“BDMS Wellness Retreat has also developed programs focused on postoperative care, equipped with comprehensive tools. At BDMS Wellness Clinic, the clinic enhances and rehabilitates the musculoskeletal system through the use of the David Gym Solution, a specialized muscle training tool. Meanwhile, at Mövenpick BDMS Wellness Resort, an Ice Room is available to aid in physical recovery, boost immunity, reduce muscle and joint inflammation and facilitate postoperative healing using cutting-edge technology. Guests can unwind and rejuvenate in the hotel’s tranquil garden setting, which promotes relaxation and physical recovery.”

“We are committed to promoting preventive healthcare that aligns with the lifestyles of today’s generation, particularly among travelers who are increasingly health-conscious. The health programs we have designed will provide our service recipients with new and holistic experiences during their stay, encompassing comprehensive healthcare services for both internal and external well-being. We aim to encourage a healthy and high-quality lifestyle, fostering longevity,” says Dr Pichayaphorn.




Edited by: My Thanh Pham








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