Central Group Eyes Thailand’s Rising Cities in Indochina Boom!

October 13, 2023

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Central Group’s Game-Changing Economic Blueprint for Thailand’s Secondary Cities.

Central Group, a paragon of business brilliance and pioneering vision in Thailand, has unveiled an audacious 3 billion baht blueprint designed to metamorphose “Nakhon Phanom—Nong Khai” into potent secondary urban hubs. With a strategic ambition rivalling global megacities, this endeavour will thrust Thailand to the forefront as the principal gateway to the Indochina economic sphere.

Reflecting upon the philosophy imparted by the group’s venerable founders, Tiang, Samrit, and Wanchai Chirathivat, Central Group’s ethos emphasizes collective prosperity and shared value. As the company celebrates its 76th anniversary, its heritage remains deeply entrenched in fostering economic growth while uplifting society from grassroots to global standards.

As the Executive Chairman and CEO, Tos Chirathivat, the driving force behind Central Group, articulates the company’s grand vision, stating, “Central Group’s fundamental strategy revolves around business expansion that simultaneously rejuvenates communities. Our approach amalgamates developing prosperity for local communities with elevating the national economic landscape. Through our keen focus on high-potential locales, we intend to establish iconic tourist cities that prioritize quality of life, societal values, and environmental responsibility. This stratagem will propel secondary cities into global travel itineraries, cementing Thailand’s reputation as a coveted international destination.”

Central Group’s transformative vision will be executed through a tri-pronged 3D operational module encompassing “Central Creation”, “Central Pattana”, and “Central Tham”.

1. Central Creation: Pioneering Enhanced Urban Frameworks

Under this initiative, Central Group is determined to:

Foster robust secondary cities with far-reaching impact investments, elevating their prominence as ‘Life Centres’. With Central Pattana’s ambitious 5-year investment plan, they seek to infuse over 135,000 million baht across 30 provinces, aiming to sculpt cities that magnetize tourism and offer unparalleled services.
Cultivate prosperous communities by bolstering them into primary hubs featuring hospitals, schools, wellness centres, and more. Embracing the Mixed-Use Development model, Central Group is weaving a tapestry of shopping complexes, offices, residences, and hotels. By 2024, regions such as Nakhon Phanom and Nong Khai will experience expansive growth. With their strategic positions and transportation networks, these areas are on the cusp of becoming trendsetting cities, redefining economic and tourism landscapes.

2. Central Pattana: Cultivating People, Cities, and the Nation

This facet of Central Group’s strategy aims to:

Empower individuals. Large-scale projects in the capital and secondary cities are set to rejuvenate the economic fabric at the grassroots, SME, and entrepreneurial levels. Over the next five years, the group envisages creating employment for over 400,000 individuals.
Energize cities. By promoting economic hubs, Central Group will catalyze infrastructural advancements and attract high-calibre investors and tourists.
Enrich the nation. Central Group’s holistic investment approach seeks to fortify Thailand’s global tourism appeal through unique cultural, artistic, and lifestyle attractions.

3. Central Tham: Uplifting Quality of Life and Societal Values

This visionary approach promises to:

Elevate societal living standards. The group pledges to diminish inequalities through the “Central Tham” initiative, creating a thriving, sustainable community.
Focus on community fortification. With a prodigious annual budget, Central Group aims to invigorate 44 provinces across Thailand, targeting green initiatives and educational endeavours and fostering inclusivity.
Promote environmental responsibility. Central Group is committed to sustainability, with goals like achieving net zero carbon emissions by 2050 and launching eco-conscious retail spaces.

Central Group’s expansive blueprint is a testament to its unwavering commitment to sculpting a vibrant economic and societal future for Thailand. As they synergize international retail expertise with a strong loyalty network, Central Group stands poised to augment Thailand’s quality of life, societal well-being, and environmental harmony.