Journeying through Chiang Rai reveals the true essence of life, where visitors can immerse themselves in nature and uncover the rich roots of Thai heritage.
In today’s social media era, platforms have become spaces for expressing individual identity. They showcase one’s lifestyle, status, and pursuit of happiness through experiences like visiting new places, sampling unique cuisines, exploring unfamiliar locales, and splurging on assorted luxuries. It’s more than just gaining popularity through travel photos.
Beyond each destination, some travellers uncover hidden truths during their adventures—the profound meaning of life and the core of existence. These insights spring from the myriad experiences they gather from different languages, cultures, and locales worldwide. A deeper understanding and appreciation for the essence of life emerges from these experiences, inspiring us to live a meaningful life beyond external influences.
Travelling often teaches us more valuable lessons than reading a dozen books. Real-world encounters and the emotions they trigger differ significantly from the narratives and reviews we digest. Every moment, social interaction, environmental aspect, the individual we meet, and weather condition contributes to a unique experience and distinct lesson. Ultimately, circumstances lead us to face unexpected situations despite our best plans.
As we enter 2023, Thailand opens its heart to meaningful travel experiences, revealing its soft power. These precious experiences touch our hearts deeply. The charm of Thai culture, rooted in our identity, allows us to warmly welcome travellers, share experiences, and offer genuine hospitality that genuinely reflects the Thai way of life.
the philosophy of Buddhism.
This approach contributes not only to community income but also to the sustainable growth of the tourism industry. The Tourism Authority of Thailand (TAT) aims to generate revenue of 2.38 trillion baht in 2023, hoping to recover at least 80% of its pre-pandemic performance of 2019. The tourism sector continues to drive Thailand’s economy forward despite the global economic downturn and weak exports caused by war-related crises.
Chiang Rai stands as a pathway to understanding the Thai Lanna people’s lifestyle and rich cultural roots. This province represents a blend of cultures and ethnicities, including the Lanna people, Chinese immigrants, and hill tribes. Lanna culture profoundly influences Chiang Rai’s cultural heritage—a lifestyle intertwined with nature and simplicity, passed down through arts and cuisine. The unique and charming Chiang Rai lifestyle and its soft power form a distinctive identity. In collaboration with Foodpanda, TAT has invited international influencers in Thailand and journalists to experience and learn about the Chiang Rai lifestyle first-hand.
Written By: Prakaidown Baengsuntia
