Club Med, a vanguard in luxury all-inclusive holidays, has hit a new high in its mountain resort division. In an astonishing turn of events, the first half of 2023 has seen a staggering 45% increase in global business volume year-over-year, accompanied by a 30% surge in customer numbers and a 10% rise in average daily rates (ADR).
This remarkable growth is primarily thanks to Club Med’s strategic investments in refining existing resorts and launching new ones in sought-after locations like Hokkaido, Japan, and the French Alps. Moreover, the brand’s focus on diversifying its client base to an international scale has borne fruit.
A closer examination of the upcoming winter season bookings reveals a phenomenal 98% growth in East and South Asia and the Pacific markets. This is in addition to a 27% ADR increase compared to pre-pandemic figures. The Asia-Pacific (APAC) markets have seen a business volume increase of 107% compared to winter 2019, soaring to 22% when excluding the new capacity.
Club Med’s Japan operations exemplify their expertise in delivering unparalleled snow mountain holidays. The upcoming Club Med Kiroro Grand in Hokkaido is almost fully booked 12 weeks before opening, mirroring the success of the brand’s other three Hokkaido resorts.
The 2023 Asia Snow Report by Club Med emphasizes that today’s travellers desire comprehensive holiday experiences. These include comfortable accommodations, convenient access to slopes, expert winter sports instruction, ski equipment rental, exquisite cuisine, family-oriented activities, and vibrant après-ski entertainment. The report also highlights that Japan is currently the top snow holiday destination.
Not to be overlooked, the Meetings, Incentives, Conferences, & Exhibitions (MICE) sector is witnessing a robust revival. Club Med is leading this resurgence with a unique MICE offering, including the Rent-A-Resort concept that allows groups exclusive access to entire resorts. The MICE sector has grown 13% this winter season against 2019 figures.
Mrs. Rachael Harding, CEO of Club Med in East, South Asia and Pacific Markets, expressed her elation at the growth witnessed in 2023, especially in the mountain resorts and MICE sector. She affirmed, “This growth reinforces the unique value proposition and Club Med’s commitment to providing our guests with exceptional experiences. We are confident that our strategy is well-positioned to capitalize on the growing demand for both leisure and MICE travel.”
Club Med’s strategic positioning ensures its continued success in mountain vacations, catering to leisure and MICE travel needs. Its focus on delivering comprehensive holiday experiences aligns perfectly with modern travellers’ expectations, backed by its portfolio of Mountain Resorts in the world’s most renowned winter destinations.
Written by: Supaporn Pholrach (Joom)