H World International: Pioneering Global Hospitality’s New Era

March 12, 2024

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In an unprecedented move that marks a monumental shift in the hospitality landscape, H World International (formerly Deutsche Hospitality) is embarking on an ambitious journey to redefine its global footprint and strategic vision. With roots deeply embedded in European elegance and a legacy of German precision, the rebranded entity is poised to make waves beyond the confines of its origin under the leadership of Jin Hui, CEO of H World, and a dynamic executive team including Oliver Bonke and Choon Wah Wong.

This strategic transformation is not merely a change of name but a declaration of intent to conquer new territories, forge innovative partnerships, and present a unified loyalty program, H Rewards, to its discerning global clientele. The brand family, a melange of luxury and midscale offerings including Steigenberger Icons, Steigenberger Porsche Design Hotels, and the freshly introduced Ji Hotel outside of China, is expanding its narrative to write new chapters of excellence and innovation in hospitality.

At the helm of this redefined enterprise, Oliver Bonke, CEO of H World International, and Choon Wah Wong, CFO, vow to transcend traditional boundaries by integrating a comprehensive portfolio of brands under one umbrella. This fusion of heritage and innovation is designed to cater to the evolving needs of travellers, offering unparalleled service, luxury, and comfort across key global markets.

The inception of H World International’s chapter in the Asia Pacific is underscored by a groundbreaking joint venture with Conduit House, spearheaded by industry stalwarts Grant Healy and Achim Lenders. This partnership is a testament to H World International’s commitment to embedding deep regional expertise and networks across its operations, setting a new benchmark in hospitality excellence.

Joint venture between Conduit House and H World International. — The joint venture between Conduit House and H World International. To the left: Grant Healy, Chief Executive Officer Conduit House. To the right: Oliver Bonke, Chief Executive Officer H World International © Steigenberger Hotels GmbH (PRNewsfoto/H World Group Limited)

Moreover, announcing five new signings across strategic growth regions showcases H World International’s relentless pursuit of expansion and excellence. From the Montien Surawong Bangkok, a testament to Thai elegance, to the avant-garde Maxx Huay Yai Villa in Pattaya, the brand sets new standards in luxury and design. The Steigenberger Resort Byoum Lakeside in Egypt and the IntercityHotel Bawshar in Muscat extend the brand’s legacy to new horizons. At the same time, the addition of the historic Bielefelder Hof in Germany and the rise of Zleep Hotels in Denmark and Switzerland reflect a commitment to diverse market needs and preferences.

This strategic rebranding and global expansion effort by H World International signifies a bold step forward in the competitive landscape of worldwide hospitality. It reinforces its dedication to offering travellers a mosaic of unique experiences, luxury, and comfort worldwide. With a vision that transcends traditional boundaries, H World International is opening new hotels and creating new possibilities for travellers, employees, and partners, promising an era of unmatched hospitality and global camaraderie.