Thailand’s leading data-driven performance marketing company, Heroleads, revealed its report on Southeast Asia & Thailand’s Digital Transformation. In this report, the company has forecasted the most influential trends which will impact local & international businesses across Thailand in the upcoming years. The key objective of the white paper is to help entrepreneurs & business owners understand and capitalize on digital marketing technologies to help gain market share. Companies from various industries, including automotive, real estate, beauty, cosmetics, banking & insurance and E-Commerce can benefit from the insights of this white paper specifically targeted at local digital trends.
The white paper is divided into three chapters; the first chapter focuses on the importance of digitalization for business in the era of continuously growing tech usage and internet adoption. Chapter two is dedicated to Southeast Asia’s Digital Marketing landscape which has become the hotbed of digital growth and continues to thrive at an impressive pace. Chapter three sums up the most important digital trends in Thailand.
Heroleads also highlighted the growth of mobile ad spent, which accounts for over 51% of the total digital ad revenue in Thailand. At present, an interesting trend in mobile advertising is the emergence of Mobile Wallet Platforms. The key objective of these digital payment solutions is to turn Thailand into a cashless society. Another one is the growing adoption of Artificial Intelligence (AI) tools, which helps the businesses in engaging, personalizing and optimizing ads for their customers like never before. This further results in the lower entry barrier for the brands in a highly competitive digital world. Alongside AI, Machine Learning is also getting integrated into platforms which consumers use every day, especially in chat applications or digital assistants which are becoming more and more sophisticated. The whitepaper also discusses the merits of content marketing as a crucial instrument of marketing strategy, which can help brands establish their expert position. The content may come in various forms, but video and podcasts appear to be the most relevant in Thailand. Digital content market, covering games, animation & e-learning grew by almost 12% in 2018 in comparison to 2017.
“At Heroleads, we have had experience working with many businesses and brands across several industries, and we have seen a big change, especially in the Thai market. Global digitalization has continued to grow. The key strategy for winning the digital transformation is not only the capacity to handle it but also business direction and the knowledge of using social media and digital tools correctly. Heroleads wants this whitepaper to be another important aid that can help top entrepreneurs, seasoned marketing professionals, and small business owners. This report will help them in tapping into the key insights of the Asian market, it’s consumers and the potential segments so that they can be the first movers with their strategy for data and modern marketing” said Mr. Carlo Herold, Founder, and CEO of Heroleads Thailand.
