In a striking development in the Asian hospitality industry, the esteemed budget hotel chain Hop Inn Hotel, primarily known for its presence in Thailand and the Philippines, has recently unveiled its inaugural series of hotels in Japan, marking a pivotal moment in its expansion strategy within the Asia Pacific region. The brand’s entry into the Japanese market, a subsidiary of The Erawan Group PCL under Erawan Hop Inn Co. Ltd, underscores a new chapter in the country’s affordable yet quality lodging options.
This ambitious venture commenced with opening a Hop Inn hotel in Kyoto in December, followed by the launch of two additional hotels in Tokyo in January, and a fourth scheduled to open in Ueno, Tokyo, in early April. The opening of these establishments is part of a grand investment blueprint involving a substantial 10 billion baht funding to increase the company’s presence across the Asia Pacific. With an audacious goal of operating over 150 hotels and possessing 14,000 keys, Hop Inn Hotel is poised to witness a remarkable fourfold increase in revenue by 2030.
Ms. Pichanun Boonpromgul, the visionary President of Erawan Hop Inn, expressed her insights on this monumental move, “The burgeoning tourism sector in Japan, coupled with robust domestic demand, presents an opportune moment for us to establish our brand in this vibrant market. Our first four hotels, strategically situated in prime locations, are set to elevate Hop Inn’s brand recognition in Japan. We are dedicated to providing consistent, value-for-money services to all guests. Within the next five years, our expansion plans include encompassing all major Japanese cities, marking a significant stride towards realizing our ‘Hop Inn 2030 vision’ of becoming the premier budget hotel in the Asia Pacific. Our foray into Japan signifies our commitment to tapping into potential growth in various countries, leveraging our strong customer base and industry expertise.”
Established in 2014, Hop Inn Hotel has carved a niche for itself in offering standardized, high-quality accommodations. Its hotels in key business districts are synonymous with consistent quality, impeccable cleanliness, professional service, and exceptional value for money, ensuring guests a comfortable and convenient stay.
The 136-room Hop Inn Kyoto Shijo Omiya, nestled in the heart of Japan’s cultural capital, exemplifies a fusion of traditional Japanese aesthetics and modern convenience. With features like conventional tatami rooms and a public bath, the hotel is a stone’s throw away from the Shijo Omiya station, providing easy access to Kyoto’s renowned UNESCO World Heritage sites.
Music enthusiasts will find a haven in Hop Inn Tokyo Iidabashi, a mere stroll from the famed Tokyo Dome concert venue. This 50-room hotel, just 3 minutes from Iidabashi station, is near Kagurazaka, known as “Tokyo’s Little Paris,” renowned for its Michelin-starred restaurants and picturesque settings.
Hop, Inn Tokyo Asakusa, strategically located adjacent to the iconic Senso-ji Temple, offers 115 rooms with options for families and groups. A 2-minute walk from Asakusa Station places guests in the heart of the Cherry Blossom Festival at Sumida Park, with rooms offering stunning views of the temple and the Tokyo Skytree.
The upcoming Hop Inn Tokyo Ueno, opening in April, promises easy accessibility, being a short 150 meters from Ueno station. Surrounded by local izakayas and near major tourist attractions like Ueno Park and Zoo, this hotel is poised to be a top choice for travellers.
In celebration of this significant expansion, Hop Inn Hotel offers an enticing opening promotion with up to 40% off room rates, inviting guests to experience their unparalleled hospitality firsthand.
For more details on this exciting new venture and to book your stay, visit www.hopinnhotel.com.
Written by: Supaporn Pholrach (Joom)
