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Saturday, December 2, 2023

Revolutionary Thai Fashion: Hua Hin Hosts Capsule Launch

Capsule Collection Inspired by Nature and MythologyIn a stunning fusion of creativity and cultural homage, The Standard, Hua Hin, and Thai fashion luminary Teema Ruksajit unveiled a mesmerizing capsule collection that echoes the whispers of nature and the depth of mythology. This landmark event, marking the successful launch of The Standard’s Designer in Residence program, took place in the idyllic setting of Hua Hin on November 4, 2023.

Teema Ruksajit, synonymous with innovative Thai fashion, collaborated with the enigmatic Director Jacq, renowned for their intergalactic artistic vision and exquisite hand-embroidered fabrics. The collection, a testament to this creative alliance, featured earth-toned designs meticulously woven from 100% silk and sustainable materials. These pieces, a blend of tradition and contemporary aesthetics, celebrate humanity’s intrinsic bond with nature and the mystical allure of mythology.

The Standard, Hua Hin x Teema Ruksajit: Launches First Capsule Collection Inspired by Nature and Mythology.
The Standard, Hua Hin x Teema Ruksajit: Launches First Capsule Collection Inspired by Nature and Mythology.

The TEEMA RUCKSAJIT label, known for its silk-based everyday essentials, breaks new ground with this collection. Emphasizing unisex and gender-inclusive designs invites a broad audience to experience fashion without boundaries. The versatility of these pieces encourages personal style and expression, symbolizing a new era in Thai fashion where creativity knows no limits.

Mai Timblick, Chief Creative & Culture Officer of The Standard, expressed her excitement about the program, highlighting the fusion of diverse talents and visions. “This collaboration is not just a fashion statement but a cultural movement, showcasing the vibrancy and richness of Thai creative talent,” she remarked.

The collection’s launch was grand at Praça, The Standard’s trendy Thai izakaya, followed by an exclusive cocktail reception. This launch is not just a showcase of fashion but a narrative of cultural pride, sustainable practices, and artistic freedom.

Teema Ruksajit, reflecting on her experience, shared, “This collaboration has been a journey of artistic and personal growth. It’s an homage to our heritage and a step towards an innovative future in fashion.”

This collection is now available at The Standard, Hua Hin, and online, marking a new chapter in sustainable and culturally rich fashion. For further details and to experience this unique blend of art and fashion, visit the Artist in Residence page on The Standard’s website or Teema Ruksajit’s online platform.




Written by: Supaporn  Pholrach (Joom)







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