Asia-Pacific Leaders Unite for Sustainable Tourism Growth

November 14, 2023

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PATA signs MOU with the International Congress and Convention Association (ICCA) — L/R: Peter Semone, Chair, PATA; Marta Gomes, President, ICCA; Senthil Gopinath, CEO, ICCA; Noor Ahmad Hamid, CEO, PATA; and Chiruit Isarangkun Na Ayuthaya, President, TCEB.

In an unprecedented move bolstering the future of sustainable tourism and business events, the Pacific Asia Travel Association (PATA) has allied with the International Congress and Convention Association (ICCA). This historic collaboration, symbolized by a Memorandum of Understanding (MoU), marks a significant stride in shaping the landscape of travel and economic development globally, especially within the vibrant Asia-Pacific region.

The MoU, a testament to strategic cooperation and shared aspirations, was ceremonially inked at the 62nd ICCA Congress in Bangkok, hosted by the Thailand Convention and Exhibition Bureau (TCEB). Returning to Thailand after its 2007 debut in Pattaya, this event witnessed the unification of visions under the leadership of PATA CEO Noor Ahmad Hamid and his ICCA counterpart, Senthil Gopinath.

Noor Ahmad Hamid, articulating the ethos of this alliance, emphasized, “Our collaboration with ICCA underscores an unwavering commitment to foster responsible and sustainable growth in travel and tourism, not just regionally but globally. This partnership promises a significant expansion of business opportunities, leveraging the symbiotic relationship between travel, tourism, and business events. We are poised to exchange invaluable insights and practices, enriching both sectors.”

The agreement paves the way for joint program content to nurture the Asia-Pacific region’s ‘Business Travel’ sector. It prioritizes sustainability in future activities, cross-participation in flagship events, and a shared pursuit of educational and legacy-building initiatives.

ICCA CEO Senthil Gopinath echoed this sentiment: “This MoU with PATA fortifies our shared values – sustainability, education, legacy, and global collaboration. Asia Pacific, with its cultural richness and diversity, offers unparalleled opportunities for travel and business. Our partnership celebrates the people of this region, their dynamism, efficiency, and creativity in crafting unique event experiences.”

The ICCA, since its inception in 1963, has been a pivotal force in the international association and governmental meetings industry. As a knowledge hub, it offers a plethora of resources – from data and education to networking opportunities, playing a crucial role in advocating and shaping the landscape of international meetings. The ICCA Association Community continues to be an invaluable resource for associations worldwide, fostering more effective and impactful meetings.

This strategic partnership between PATA and ICCA marks a new chapter in the evolution of the travel and tourism industry. It is not just a merger of organizations but a fusion of visions, aspiring to create a sustainable, prosperous future for the Asia-Pacific region and beyond. As the world watches, this collaboration is set to redefine the paradigms of international travel and business events, setting a precedent for future global partnerships.