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Saturday, December 2, 2023

Thailand’s Visionary Leap: Pioneering High-Value MICE Opportunities

Noku PhuketIn a dynamic move to reposition Thailand on the global stage, the Thailand Convention and Exhibition Bureau (TCEB) is channelling efforts to elevate the nation as a prized MICE (Meetings, Incentives, Conferences, and Exhibitions) destination that offers both immense satisfaction and profitable business horizons.

Bolstered by the revelations from their cutting-edge “MICE Foresight” study, the TCEB has identified future-forward industries and genuine, rich experiences as top purchasing preferences among MICE visitors. The bureau believes this is the golden key to unlocking Thailand’s potential and meeting the evolving demands of a discerning new generation.

Chiruit Isarangkun Na Ayuthaya_TCEB President
Chiruit Isarangkun Na Ayuthaya_TCEB President.

Mr. Chiruit Isarangkun Na Ayuthaya, the esteemed President of TCEB, commented, “Our mission is simple yet profound. We wish to see Thailand not just as a destination, but a game-changing ecosystem that empowers our visitors’ growth. Whether they seek personal enlightenment or professional evolution, we’re committed to crafting a tapestry of experiences that are not just participative but also deeply transformative.”

A pivotal part of this grand vision rests on TCEB’s extensive experience in promoting Thailand’s iconic MICE cities and its strategic alliance with the Office of the Eastern Economic Corridor (EEC) – the torchbearer of Thailand’s industrial renaissance.

Recent endeavours underline the depth of this commitment:

  1. The Rise of Pattaya: Pattaya is poised to become the nerve centre of the EEC. The recent collaboration between TCEB and the EEC at MIRA/Subcon 2023 aimed to position Thailand as a global robotics and automation powerhouse. Furthermore, the monumental EEC Expo 2025 is in the pipeline, designed to unveil the twelve jewels of the EEC’s industrial crown.
  2. A Gastronomic Odyssey in Phuket: With its recognition as a UNESCO Creative City of Gastronomy, Phuket is all set to redefine its culinary landscape. TCEB’s “Food for Faith”, crafted with Phuket’s gastronomic maestros, promises an intoxicating blend of tradition and innovation, poised to crown Phuket as the MICE industry’s gourmet capital.
  3. Chiang Mai – The Coffee Capital: The “World Festival and Event City” accolade was just the beginning for Chiang Mai. Now, TCEB, in collaboration with Chiang Mai and Chiang Rai, is curating a one-of-a-kind journey through the heart of Thailand’s coffee belt. This route will not only satiate caffeine aficionados but also shed light on the transformative journey of hill tribes from opium cultivators to coffee connoisseurs.

This visionary paradigm shift by TCEB promises a revitalized Thailand – a land of infinite possibilities, unparalleled experiences, and untapped business potential.

Find more about TCEB’s initiatives.




Written by: Supaporn  Pholrach (Joom)







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